Went to a demo held here in LA, at an ad agency called IPG Labs, and saw an amazing software product. The software uses a video camera to recognize images off a brochure or the picture on a shrink wrapped box and superimposes a real-time 3-D image onto the TV screen. Imagine you walk into a store and want to look what a toy truck is like inside a packed box, (without opening it of course!). You put the box in front of a camera and on the screen you can see the 3-D toy and even Interact with it, using a regular game controller ! It was freaky. Wish I could find a video on it, but cant find one on youtube.